Meet the Team

Meet the team dedicated to helping you

David Samuel - Managing Director

Over the space of 30 years David was an integral part of the team that grew Eyesite Practices Ltd into a six strong independent group. During this time he studied to become a qualified Dispensing Optician and Contact Lens Optician, adding a Degree in Marketing and an MBA from Reading University Management Unit during his journey to becoming CEO.

David now helps independent business owners to grow and develop their business, through coaching, mentoring and team development. 


Having previously joined Eyesite up as one of the founding members of SightCare – and playing an active part in developing SightCare as a speaker, coach, board member and Chairman – it came as no surprise when David struck a strategic alliance with SightCare in 2018 and developing SightCare Premium, enabling SightCare members to access the Stormify tools to help grow their businesses.

Storm Managing Director - David Samuel
Storm Operations Manager - Stacey Mead

Stacey Mead - Operations Manager

Stacey graduated from the University of Lincoln in 2011 with a BA (Hons) Degree in English Literature & Language. As well as having a great passion for written word, she takes a particular interest in marketing and the psychology that drives consumers to make purchases.

Stacey has worked within the optical sector for over 6 years and has experience of marketing within the dental, veterinary and audiological sectors also. She has studied the way in which patients think and developed a number of skills to help business owners not only attract new clients, but encourage them to spend more on each visit too.

Stacey is able to advise on a number of areas regarding marketing including social media content, effectiveness of websites and branding. She is able to look at businesses from a clients’ point of view and as a result, help make small changes that could have a big impact on bottom line figures.

Outside of work Stacey likes to spend time travelling, often in search of countries offering exciting cuisines. She also likes to read, bake and garden when she has the time!

Gavin Rebello - Director & Business Mentor

As well as running a successful optometry practice, Gavin is a business consultant, mentor, coach and presenter working with business owners an leaders in and outside of optics. He has built his knowledge and skillset through relentless learning in the classroom and through real life experience at the coalface.

Gavin is passionate about a number of areas of business including: leadership and management, team performance and motivation, goal setting and mentoring to help people reach their potential, work/life balance and sales without compromising integrity.


He is also a qualified team dynamics consultant which helps leaders work better with their teams, and teams to work better together too.

When asked why he does what he does, Gavin says ‘I get a real kick out of helping people show up as their best versions of themselves so that they can enjoy their lives to the fullest!’

Storm Business Mentor - Gavin Rebello